National Geographic : 1942 Jan
ANGRY TLALOC. This is a copy of a sacred manu script, recorded by a priest of Ancient Mexico before Columbus turned westward across the sea. It depicts Tlaloc, the angry rain-god. TIaloc could be terrifyingly cruel. When the rains swelled rivers, or drought scorched crops, people knew disaster lay ahead. The only one who, in their belief, could keep them from disaster was Tlaloc. And he had his price. So to win his favor, they held an elaborate and exacting cere mony to dedicate the beginning of the rainy season. The prone figure represents a priest who failed to ful fill his part in this ceremony and, as punishment, was thrown into the raging river-a sacrifice as it were-to insure an abundant crop. The priest's tobacco pouch, made from a jaguar's foot, is there to indicate to the god that a good tobacco crop, a full pouch, is sought from him. The double ended serpent, symbol of the rain-god, hovers overhead. As far back as we know anything about man, he has sought security against disaster. In primitive times, it was the uncertain method of sacrifice. Today, it is the certain method of insurance. In a sense, insurance is sacrifice, a small sacrifice to be paid regularly out of your income. But a more ac- curate term foritissecurity; peace ofmind, defense against the accidents, catastrophes, reverses that may await you onanunpredictable tomorrow. Itisagood, analmost essential, provision tomake. Thebest way tomake itistoseek the advice of a Travelers agent oryour own insurance broker onthe kinds ofinsurance you need, and the amount of each youshould have. Moral: Insure inThe Travelers. All forms ofinsur ance. The Travelers Insurance Company, The Travelers Indemnity Company, The Travelers Fire Insurance Com pany, Hartford, Connecticut.