National Geographic : 1942 Sep
THERE'S a familiar ring in those words to thousands of home movie enthusiasts. For "what you see, you get" has long been a tra dition with owners of fine FILMO personal movie equipment, built by Bell & Howell. Traditional, too, is the craftsman ship which makes that slogan an honest one-and, in this war, one of far-reaching significance. For today, as never before, the motion picture is an indispensable aid to our fighting forces. Each battle, re-enacted on the screen, is the basis for building better weapons, the key to new tactics, and the irrefutable scoreboard of achieve ment. Pleasant in peace, but priceless in war is this assurance that "what you see, you get"-with the finest motion picture equipment that American skill and ingenuity can devise. OSEE Bell & Howell Company, ' Chicago; NewYork; Holly wood; Washington, D. C.; * London. Established 1907. MOTION PICTURE CAMERAS AND PROJECTORS " '"L ^ I IP I! FCICI .~~"IU~-I~ "jat he sees.. .he GET/ "