National Geographic : 1942 Dec
Keep your smile bright... but DON'T WASTE PEPSODENT An overwhelming number of boys in uniform have made Pepsodent their first choice... they are taking nearly one-fourth of all the Pepsodent we make. Civilian demand, too, is the greatest ever. But, wartime restrictions keep us from making more. And so... we urge you: Don't hoard Pepsodent. Use it sparingly. If you help save enough for others... there will be enough for you. DON'T LET Pepsodent run down the drain. Always wet brush before applying paste. Then finish brushing before rinsing brush. DON'T RUB - Dab moist brush in powder. This way all the powder is picked up by the brush. Measure out powder for small children. DON'T USE more tooth paste than you need. About three quarters of an inch is enough. Pepsodent multi plies itself into a rich lather. DON'T USE a worn orwilted brush. Keep new ones effi cient by hanging them up to dry. Bristles stay firmer, last longer this way. DON'T SQUEEZE tube care lessly. Roll it evenly from bottom. Replace cap. Save empty tube to exchangewhen you buy paste again. DON'T BLAME your drug gist if he has to disappoint you the first time you ask for Pepsodent. He will have it for you in a few days. DON'T POUR Pepsodent powder on your brush. Pour it into the cupped palm of your hand. Enough to cover a 5-cent piece is plenty. REMEMBER .. . only a little Pepsodent is needed to make your teeth bright, your smile sparkle, because Pepso dent's exclusive formula contains patented ingre dients recognized among the safest and most effi cient known to dental science. So... keep your teeth bright... but don't waste Pepsodent. Help save enough for others S.. and there will be enough for you.