National Geographic : 1944 Mar
LEADERS IN PROGRESS ! From outside styling of obvious beauty toexclusive inside . features of mechanical excellence, Sheaffer writing instru ments combine artistry with craftsmanship ofrare precision. Built to serve faithfully andlong, perfectly balanced for instant, pleasureful writing,your Sheaffer's will prove a source of pride and satisfaction through theyears. THE BOTTLE Much of Sheaffer's plantand personnel isnow 100% TOP WELL devoted to precision manufacture ofarmaments. Ofthe pens and pencils being produced byauthority oftheWar Production Board, a substantial percentage isavailable for civilians. W. A. Sheaffer Pen Company, Fort Madison, Iowa; Toronto, Ontario, Canada. At left: "TRIUMPH" ./eif e * pen, with clip, $12.50; pencil, $5-"TRIUMPH TUCKAWAY" model, without clip, for men orwomen, carries safely inallpositions in purse or pocket-pen, $12.50; pencil,$4. *AII .Zl e& e pens, identified by the White Dot, areunconditionally guaranteed for the life of the first user except against loss and willful damage-when Top Well keeps fingers clean because it is not serviced, if complete pen is returned, subject only toinsurance, postage, handling necessary to dip into bottom well. Only SKRIP charge-35c. has the Top Well. All other writing fluid con tainers are bottom-well bottles. SKRIP, successor to ink. Double size, 25c-regular size, 15c. Listen to SHEAFFER'S WORLD NEWS PARADE with UPTON CLOSE ts NBC Complete Network-Sundays, 3:15 P.M. E.W.T.; 2:15 P.M. C.W.T.; 1:15 P.M. M.W.T .;12:15 P.M. P.W.T. ASK FOR SHEAFFER'S WHEN YOU ASK FOR LEADS Most of the better stores have complete Sheaffer lead departments containing all sizes, colors and grades strong, smooth-writing, grit-free-the original, genuine Fineline leads developed for Sheaffer by the Jos. Dixon Crucible Co. Economy package, 25c; regular package, 15c.k ..P SCopyright 1944, W. A. -Sheaffer PenCo. *Trademark Reg. U. S.Pat. Off.