National Geographic : 1944 Apr
OFFTHERE-far from everything he loves-think what a big kick he'll get from a letter full of beautiful full-color prints, made from your 35 mm. or Bantam Kodachrome trans parencies . . . showing home scenes and faces in all the brilliant hues of real life. Kodak Minicolor Prints are full-color pho tographic enlargements which reproduce all the natural beauty of your original Koda chrome Film transparencies. They come in three sizes-2X (about 2% x 3% in.), 5X (about 5 x 7% in.), and 8X (about 8 x 11 in.). Order now through your Kodak dealer... Eastman Kodak Company, Rochester, N. Y. THE MARCH OF COLOR IN 1928 Kodak brought out a film for making home movies in full color. IN 1935 Kodak introduced full-color Koda chrome Film-making color movies available to every home. IN 1936 Kodachrome "still pictures," shot with a Kodak Bantam or 35-mm . camera, became the joy of tens of thousands. IN 1938 Kodachrome sheet filn led to fill-color pho tographs as magazine and newspaper illustrations. IN 1941 Kodak introduced Minicolor Prints from miniature Kodachrome Film transparencies-the first direct full-color photographic prints. IN 1942-Kodacolor Film fulfilled the dream of gen erations-color snapshots, full-color prints made from color negatives in an ordinary roll-film camera.