National Geographic : 1944 May
ONLY FM RADIO BRINGS YOU THESE ARTISTS INGLORIOUS "NATURAL COLOR" FM is the only radio that dupli cates in your home the human voice or a musical instrument as it actually sounds in the studio! Music broadcast over conven tional radio is not the music the artist sings or plays. Engi neers say that "overtones" are missing. It's as though the very high notes, and the very low notes, got lost on the way to your house-and only the mid dle notes reached there. But on a General Electric FM radio, all tones and all overtones come through magnificently! Special transmission apparatus and your General Electric FM receiver do what radio has never been able to do before! You are listening to a new kind of radio. General Electric radio equip ment now goes to the armed forces. But after Victory, the General Electric FM radio phonograph will be an even finer instrument than it is today! General Electric, Schenectady, New York. Tune in General Electric's "The World Today" and hear the news from the men who see it happen, every evening except Sunday at 6:45 E.W .T., CBS. On Sunday evening listen to the G-E "All Girl Or chestra" at 10 E.W .T., NBC. Each week over 193,000 G-E employees buy more than a million dollars' worth of War Bonds. RADIO * TELEVISION * ELECTRONICS Every General Electric radio is an electronic instrument The heart of every General Electric radio is the electronic tube. This tube is similar to electronic tubes used in G-E television equipment, and in G-E electronic apparatus that speeds war output in thousands of industrial plants across the continent .