National Geographic : 1944 Jul
Why Pay More than $40 for a Quality Hearing Aid? The New Zenith Radionic Hearing Aid Proves Better Hearing Need Cost No More! UCCESS speaks for itself! America's hard of hearing - eager to Enjoy a fuller life, to take a more active part in working for victory - are buying the Zenith at a rate undreamed of before in the hearing aid industry! Here, indeed, is conclusive evidence that no one need pay more than $40 for a quality hearing aid! How can Zenith bring its finest quality thus within reach of all ? One reason, of course, is Zenith world leadership in the exclusive manufacture of radionic products. Another is this: The Zenith is built not to a price, but to an improved, modern principle of hear ing aid design: INSTANT PERSONAL ADJUSTMENT. You, yourself, "focus" this instrument for your particular hearing needs-for different voices and surroundings-as conveniently as you focus a pair of binoculars! That's why the Zenith requires no elaborate testing and frequent adjustments...no special offices, no home calls. Zenith Quality Is in the Instrument Itself ! No longer is there any reason to delay hearing a demonstration. You owe-it to yourself- to your country-to all who have your inter est at heart.Your local Zenith-franchised opticalestablishment invites you. No one will urge you to buy, or call at your home. For free descriptive booklet, write Zenith Radio Corporation, Dept. NG4, P. O. Box 6940A, Chicago 1, Illinois. '40 COMPLETE, READY TO WEAR Available at Zenith-Franchised Optical Establishments Throughout America Only Zenith Gives You These Great Advantages 1 New "Self-Focus" Hearing Control The flick of your finger brings hearing into range for your particular needs for different voices and sur roundings-as conveniently as you focus binoculars! Outmodes old-way "fixed adjustment" principle. 2 New Low-Operating Cost Battery Circuit An exclusive circuit - spe cially developed by Zenith engineers to insure out standing performance throughout the life of the batteries. Brings average operating cost to only 3/10 of one cent per hour. SZenith's Finest Quality S-About V4 the Price You get the fine precision that modern knowledge and engineering made possible, at about / the price of other quality vacuum tube instruments! One model. One quality-Zenith's best 1 One price-$40. 4 Zenith Guarantee, 5-Year Service Policy Guaranteed by Zenith ... world's leading manufac turer of radionic products exclusively, for a full year. You also get unique Zenith 5-year Service Policy with coverage enjoyed exclu sively by Zenith wearers. ZENITH RADIO CORPORATION, CHICAGO 39, ILLINOIS Accepted by American Medical Association Council on Physical Therapy There are cases in which deficient hearing is caused by a progressive disease and any hearing aid may do harm by giving a false sense of security. Therefore, we recommend that you consult your otologist or ear doctor to make sure that your hearing deficiency is the type that can be benefited by the use of a hearing aid. MAKERS OF nRAD.RADIO MRDIOuNPRODucTsEXCLusIELY wome's LaommeIMAnurACTru AIl Production Now for War orRehabilitation COPYRIGHT1944, ZENITHRADIOCORP.