National Geographic : 1944 Jul
The Army doesn't endorse any product. Neither may any of its personnel. But here at Buick we get letters from people who've learned that Buick powers the Liberator. And there's one that holds a special place with us because of what shines through its direct and homely phrasing. It reads, in essence: V "This bomber I was in had Buick's bomber engines. Well, we got shot up bad... Our engines were shot up bad too... They held out just long enough to get us back to our base. WHEN BETTER A S1L f f ARE BUILT "We 8 of that bomber thank all you folks for doing a good job on them engines. We can't lose with folks like you all that are making them engines." No heroics. No colorful writing about bursting flak, riddled wings, vicious enemy attack. Just faith. Good, solid American trust in every word! What honest American can fail to put his best into any task, big or little, with faith like that rid ing on what he does? Buick powers the Liberator.And as long as we do, we'll do the best job we've ever done on any. thing. BUICK WILL BUILD THEM TheArmy-Navy "E" proudlyflies over Buick plants. BUCK POWERS THE LIBERATOR* BUICK oDIVISO or GENERAL MOTORS Every Sunday Afternoon GENERAL MOTORS SYMPHONY OF THE AIR- NBC Network *As ofMay zi. zoad. Buick hasbuilt more than arooo Pratt 6 Whitney aircraft engines.