National Geographic : 1944 Sep
Radio In "natural color." All the notes are reproduced in all their depth and beauty. This is the way FM radio sounds. Radio in "black and white." Some thing is missing. This is the way conventional radio sounds. Georgia Carroll, singing star of Kay Kyser's Kollege of Musical Knowledge program, heard over NBC every Wednesday evening. Your favorite programs sound even better on an FM "NATURAL COLOR" radio A new kind of radio is ready to open a whole new world of entertainment for you! Conventional radio loses two thirds of the tonal range as music travels from the station to your home. But General Electric FM (Frequency Mod ulation) radio receives the overtones that bring music to life-music in glorious "natural color." When FM et rtnp availahlp you will hear special programs, planned for FM alone, that you can't get otherwise! General Electric built the first FM radio receivers used by Major Edwin H. Armstrong, the inventor of broad-band FM, in perfecting this new kind of broadcasting. G-E has built more FM broadcasting equip ment than any manufacturer. No other manufacturer offers you so much FM experience. FREE: "YOUR COMING RADIO--as Forecast by General Electric"- 28 full-color pages of facts about the newest in radios; radio-phonographs, self-charging portable with its own rechargeable battery, and television I Section 3-D, Electronics Dept., Gen eral Electric, Schenectady, New York. * Tune in General Electric's "The World Today" every evening except Sunday at 6:45 E.W.T. over CBS net work. On Sunday evening listen to the G-E "All Girl Orchestra" at 10 E.W.T. over NBC. Buy more War Bonds-and hold on to those you have. RADIO * TELEVISION * ELECTRONICS 170-Cs Every General Electric radio Is an electronic instrument The heart of every General Electric radio is the electronic tube. This tube is similar to electronic tubes used in G-E television equipment, and in G-E, electronic apparatus that speeds war output in thousands of industrial plants across the continent.