National Geographic : 1946 Jan
It shouldn't happen to a DOG! Taken with an Argoflex, f4.5 at 1/200 A fuzzy outline, fogged by blurred detail something cut off or left out, and it's just another "dog-gone" picture. It could have been better-with an Argoflex-the twin lens camera. Matched lenses are focused Actual Size view shows here Synchronized matched lenses one focuses the other "takes" the picture in perfect unison by one simple control. Modern photographers recognize the Argo flex method as a better and simpler way of sighting and composing finer pictures. For black and white or color. Ideal size (2 x 2 %) for album prints. For your next camera, get a new Argoflex. ARGOFLEX MEANS Better Composition because you see the picture before you take it. No cutting off, or leaving out part of the subject. The picture you see ... is the picture you get. Exact Focus: Turning one simple control until the image is sharp, automatically gives the right focus. Then snap the picture! No guess work-no fuzzy or blurred out-of-focus negatives. Actual Size: The large view-finder shows the picture in actual size (2% x 2 ). The Argoflex is so free from complicated "gadgets", you keep your mind on the picture. ARGUS INCORPORATED * Ann Arbor, Mich. Fine Cameras and Precision Optical Instruments For better pictures .. .better use an argojLtX Re. U. S. Pat. Off.