National Geographic : 1946 Sep
What John Ledyard discovered in Siberia's "icebox" N 1787, an American explorer named John Ledyard spent the early winter in the Siberian outpost of Yakutsk. In this particular section, the winters are so exceedingly long and cold that it has been called "the icebox." Ledyard was interested in the way the natives of "the icebox" lived during the months of bitter cold. The Yakuts had no wells, he noted in his diary, as the subsoil never thawed, even in sum mer. So the Yakuts cut ice from the river Lena and piled their winter's water in the yard like firewood. He found them using thin sheets of ice for windowpanes. And, according to the explorer, the Yakut milkman delivered milk at the door in frozen chunks which kept perfectly, outdoors, until needed. It seemed to Ledyard that the Yakuts adapted themselves well to some very difficult conditions. They succeeded, pretty well, in their efforts to protect themselves against a period of scarcity and hardship-an effort which man has been making for a good many thousands of years. But it is only recently-in the last 100 years or so-that this effort has really been crowned with success. Today, modern man has finally learned how to do considerably more than get through a long, hard winter. He has, at last, dis covered how to protect his family and himself against hardship-for life. He does this through insurance. By investing in insurance a small fraction of what he earns now, the head of a family can make sure that those who depend upon his earn ings will continue to have an income, no matter what happens to him. For neither accident, old age, nor even death itself can bring financial hardship and need to the family of a man who has an adequate, well balanced insurance program. Ask your Travelers agent, or your own broker, to show you how easily such a program can be yours. MORAL: INSURE IN The Travelers ALL FORMS OF INSURANCE AND SURETY BONDS The Travelers Insurance Company, The Travelers Indemnity Company, The Travelers Fire Insur ance Company, The Charter Oak Fire Insurance Company, Hartford, Connecticut.