National Geographic : 1946 Nov
WALTER J. BLACK, PRESIDENT OF THE CLASSICS CLUB, INVITES YOU TO ACCEPT TO NEW MEMBERS This Beautifully Bound Superbly Decorated Edition of PLATO FIVE GREAT DIALOGUES S TOTHING short of amazing is Sthe way this classic-written two thousand years ago-hits so many nails squarely on the head today! Here is how to live an intelligently happy life, whether we possess worldly wealth or only the riches in our hearts and minds. This beautiful De Luxe Classics Club Edition of PLATO is the famous Jowett translation, brilliantly edited by Louise Ropes Loomis, Pro fessor Emeritus of Wells College. In these Dramatic conversations-fresh, humorous, in formal-you have "philosophy brought down from heaven to earth." This book will be a cornerstone of your library. And now you may have it free, as a gift Why The Classics Club Offers You This Book Free W ILL you add this lovely vol ume to your library-as a membership gift from The Classics Club ? You are invited to join today . . and to receive on approval beautiful editions of the world's greatest masterpieces. These books, selected unanimously by distinguished literary authorities, were chosen because they offer the greatest enjoyment and value to the "pressed for time" men and women of today. Why Are Great Books Called "Classics"? A true "classic" is a living book that will never grow old. For sheer fascination it can rival the most thrilling modern novel. Have you ever wondered how the truly great books have become "classics"? First, because they are so readable. They would not have lived unless they were read; they would not have been read unless they were interesting. To be interesting they had to be easy to understand. And those are the very qualities which characterize these selections: read ability, interest, simplicity. Only Book Club of The Classics Club i from all other book cl distributes to its meI world's classics at a low Its members are not o take any specific numbe 3. Its volumes are luxurio Editions - bound in the fine buckram ordi narily used for $5 and $10 bindings. They have tinted page tops; are richly stamped in genuine gold, which will retain its original lustre-books you and your children will read and cherish for many years. A Trial Membership Invitation to You You are invited to ac cept a Trial Membership. With your first book will be sent an advance notice about future selections. You may reject any book you do not wish. You need not take any specific number of books -- only Its Kind the ones you want. No money in ad different vance, no membership fees. You may s different cancel membership any time. ubs. 1. It Mail this Invitation Form now. Paper, mbers the printing, binding costs are rising. This price. 2. low price--and your FREE copy of bligated to PLATO-cannot be assured unless you dto respond promptly. THE CLASSICS r of books. CLUB, One Park Avenue, New York 16, usDeLuxe N. Y. r---- ------- """" "" t Walter J. Black, President WWP THE CLASSICS CLUB One Park Avenue, New York 16, N. Y. Please enroll me as a Trial Member and send Sme, FREE, the beautiful De Luxe Classice 1 Club Edition of PLATO, together with the i Current selection. I am not obligated to take any specific $ number of books and I am to receive an ad Svance description of future selections. Also I I may reject any volume before or after I receive it, and I may cancel my membership whenever I I wish. For each volume I decide to keep I will send you $2.39, plus a few cents mailing charges. (Books shipped in U. S. A. only.) C Mr. Mlrs. . . Miss Please print plainly SA ddress ............. .. .. ... . .. ... . I City ................ ....... Zone No...... ( (if any) SState .................. .. .. .......... IU,, ^ '^ ^ ^ ^ '