National Geographic : 1947 Nov
Lord and Lady Elgins are priced from $65.00 to $5000. Elgin De Luxe from $47.50 to $100.00. Other Elgins as low as $29.75. All prices include FederalTax. LOOK FORTHIS SYMBOL ON THE DIAL MADE IN AMERICA BY AMERICAN CRAFTSMEN THESE BEAUTIFUL NEW WATCHES, BEING 2 ~ ~ , CONTAIN THE DURAPOWER MAINSPRING* eliminates 99% of watch repairs due to steel mainspring failures! It completely overcomes the commonest cause of their breaking-rust. It will not rust! And it will retain its "springiness" indefinitely for greater accuracy through the years! See, at your jeweler's, the beautiful, new Elgin Watches. They all have these miracle mainsprings . . . at no extra cost. They all have rust-proof Elginite Alloy Hairsprings, too; are factory adjusted to temperatures and positions. MADE OF "ELGILOY" METAL Now to Elgin's famous star-timed accuracy the DuraPower Mainspring adds a permanency of timekeeping performance never before possible in g any watch. Elgin observatory time from the stars, pU Hear Elgin's "2 HOURS OF STARS" *Patent Pending by the way, is the oficial time of United Air Lines. on Thanksgiving Day. Coast to coast.