National Geographic : 1947 Dec
7IB~p-5, EL4uN oiy AN EI6Z ifAS A DLRAPOlrVR A1i1wP/I/6 LOOK FORTHIS SYMBOL ON THE DIAL MADE IN AMERICA BY AMERICAN CRAFTSMEN Lord and Lady Elgins are priced from $65.00 to $5000. Elgin De Luxe from $47.50 to $100.00. Other Elgins as low as $29.75 . All prices include Federal Tax. Amazing-this new mainspring made of "Elgiloy" metal. It elim inates 99% of watch repairs due to steel mainspring failures! It completely overcomes the commonest cause of their breaking rust! And it will retain its "springiness" indefinitely for greater accuracy! Now in all the beautiful new Elgins at no extra cost! WHAT an assurance of satisfac tion in the watch you choose for someone you love! Elgin beauty ... Elgin timed-to-the-stars accuracy .. and this new miracle mainspring, the most important watchmaking de velopment since jewel bearings were introduced in 1704. See the beautiful Elgin Watches now at your jeweler's. They all have the DuraPower Mainspring. And they all have rust-proof Elginite Alloy Hairsprings.+ too; are factory ad justed to temperatures and positions. Yes, indeed. The one you want to surprise with a watch will be so much happier with an Elgin . . . an Elgin with"dp" onthe dial. +tPatentNo. 2,146, 231 Now to Elgin'sfamous star-timed accuracy the DuraPower Mainspring adds a per manency of timekeeping performance never before possiblein any watch. *Patent pending HearElgin's"2HOURS OF STARS" on Christmas Day. CBS Radio Network.