National Geographic : 1948 Jul
Neatest Radio Trick of the Year ... nd Only Zenith Has /t! NEW UNIVERSAL Op-Open PORTABLE Just Press the Pop-Open Button and... VTRYfT/HI6/ ppENS Ao NC SPoors op Open! Wavemagnet'bps Up! Set Begins to Play! Getting ready to choose a new portable? Here's the set that will make it easy for you. For in addition to the exciting new POP-OPEN feature-the "Universal" is a thoroughbred from switch to speaker, just such an aristocrat as only Zenith could bring into being. Gives you powerful long-range broadcast reception. Gives you the luxury of more volume than you'll ever need. Gives you the thrill of tone so rich it's a source of surprise as well as satisfaction. Plays on AC, DC, or its own long-life battery pack. Lustrous modern finish in two-tone grey-beige. See and hear the Zenith "Universal" soon, at your Zenith dealer's. Less batteries 5470* COPYRIGHT 1948, ZENITHRADIOCORPORATION, CHICAGO " REG.U . S . PAT.OFF. PLAYS WHERE OTHER PORTABLES FAIL . . . in trains, planes, ships, steel shielded buildings. STURDIER, YET 18% LIGHTER: Sturdy light-weight aluminum reinforcement completely encircles radio, gives extra protection for rugged outdoor use. POP-OPEN BUTTON releases Dial Speaker doors and Wavemagnet and starts set playing, all in one instant. To shut off, close one or both doors. ZENITH DIALSPEAKER (patent No. 2272660). Combination of dial and speaker in one unit permits a bigger, more powerful speaker than you'll find in any other set of this size. *West Coast prices slightly higher. All prices subject to change without further notice.