National Geographic : 1948 Dec
1. Many new styles no' including shock-resistant resistant watches, aut winding watches, calen chronographs and other The wonderful gift of Time from Switzerland. 2. All watches should gently and regularly, an Another Christmas-and what pulse won't quicken as your jeweler once a ye, the clay draws near? ... To give this day a very special most accurate watch (an curacy awards are held 1 meaning, there is no gift like time gift of timne- a watch, Swiss movement) may symbol of the time that's gone before and the time together seconds a week, depen that's to come, echoing "Merry Christmas" all the year. wearer and the w eather. . . 3. No matter what tl For a gift to cherish-none is more perfect than a watch . yNo m at, itc your watch, it can be Your jeweler has a wide choice to show you, achieve- nomically and promptl ments of the skill of free craftsmen-of America and the efficiency of the mo Switzerland-oldest democracies on two continents. For the gifts you'll give wit/i pride- let your jeweler be your guide The WATCHMAKERS OF oq. SWITZERLAND I/ 1 NUf- w available, Sand water omatic self lar watches. innovations Sbe wound d cleaned by ar. Even the d leading ac y a 17-jewel vary a few ding on the me make of serviced eco y, thanks to dern jeweler. WHEN YOU BUY A WATCH, REMEMBER ...