National Geographic : 1948 Dec
^NHORWOOPA WILL SATISFY 4n/ THIS YEAR Whether novice or expert photographer, he will value your gift because the Norwood Director is the most accurate-quickest-and easiest to use. It is the most modern (it measures all the incident light falling on the camera side of the photographic subject). No previous experience required. Just one quick reading-no guessing - no compromises-no indecision. Perfect ex posure every time. Yes, the Norwood Director has set the photo graphic world agog-everybody is turning to the meter with the Photosphere.* The most con sistent results are assured under all picture taking conditions with any camera, movie or still-out of doors or indoors. Perfect for black and-white-a must for color. The superiority of the Norwood Director has been proved in the hands of tens of thousands of enthusiastic own ers. So stop in at your local camera store-get him a Norwood Director, he'll be pleased and mighty proud. SSWITZERLAND for your best winter holiday! There's no place like Switzerland for snow-time fun. Superb skiing and all winter sports, exhilarating Alpine climate, gay social life and full program of events everywhere. Excellent hotel accommodations at moderate prices. NoSwiss visa. Lowrate Holiday and Season Tickets now available through your travel agent. For information and free booklets write nearest office S below: Dept. 8. it if Davos NEW YORK: 475 FIFTH AVENUE SAN FRANCISCO: 661 MARKETSTREET "Mention the Geographic-It identifies you,"