National Geographic : 1949 Feb
PEOPLE WHO MUST HEAR INSIST ON "EVEREADY" BATTERIES! "THE GIFT OF GAB," says Herman Jablon, salesman, "would be pretty useless if I couldn't hear the answers. I use 'Eveready' batteries in my hearing aid because my ex perience tells me they last longer. I can't take chances on having to change batteries during a sales talk." Newest "A"battery development: No. 1005E. Sensational, new "Eveready" "A" battery lasts three times as long as old-type "A" batteries of equal size. "Breathes" oxygen from the air! ra.i1'. See your hearing-aid dealer! The trade-mark "Eveready" distinguishes products of NATIONAL CARBON COMPANY, INC. 30 East 42nd Street, New York 17, N.Y. Unit of Union Carbide m and Carbon Corporation Companion Art Booklets American Masters in the National Gallery: This reprint from the September National Geo graphic Mlagazine presents in their true colors 24 paintings by America's greatest masters. An article by John Walker, Chief Curator of the National Gal lery of Art, Washington, D. C., evaluates these masterpieces from the Gallery's American collection. 30 pages; 7 x 10 inches. 50¢ in U. S. and elsewhere. Masterpieces on Tour: Reproduces in full color 23 paintings from the famous German collection of European masters now drawing record crowds on its American tour. Harry A. McBride relates the war time discovery of this art in a German salt mine and its removal to the United States for temporary safe keeping. Reprint from the December National Geo graphic; 34 pages; 7 x 10 inches. 50 in U. S. and elsewhere. Map Projections Explained The Round Earth on Flat Paper: Written and illustrated by National Geographic Society cartog raphers, this book's easily understood text and 117 photographs, diagrams, and maps demonstrate the properties of different map projections. Illustrated foreword by Gilbert Grosvenor describes The Society's map services and contributions to modern cartography. 126 pages; 7 x 10 inches. 50¢ in U. S. and elsewhere. POSTPAID. OBTAINABLE ONLY FROM NATIONAL GEOGRAPHIC SOCIETY DEPT. E-E, WASHINGTON 6, D. C. "Mention the Geographic-It identifies you."