National Geographic : 1949 Sep
Before you buy any television receiver, see Du Mont. See how good television can be. See what a clear, brilliant, steady picture you get on Du Mont's huge, direct-view screen. Enjoy its rich, deep-throated tone. Then you will know the quality of performance you have a right to demand. The Du Mont Sussex 132 square-inch direct-view television screen, FM radio. Plug-in receptacle for your record player. One of a complete line of television receivers. oU MDNr i/^ ^^ J7s- Heart of television is the cathode ray picture tube. It was Dr. Allen B. DuMont's development of this device that made electronic television commercially practical.DuMont was first to market a television receiver; first with postwar receivers; and operates the world's first television network. DuMont is a leading maker of telecasting equipment. The superb quality of your DuMont receiver is the natural result of DuMont's long experience in all phases of television-and only in television. Allen B. DuMont Laboratories, Inc. . . . General Television Sales Offices and Station WABD, 515 Madison Avenue, New York 22, N. Y. ... Home Offices and Plants, Passaic, N. J. Copyright 1949, Allen B. Du Mont Laboratories, Inc.