National Geographic : 1949 Nov
Studebaker Land Cruiser All eyes are on this "next look" in cars ! AMERICA EXPECTS the unexpected from Stude baker-and here it is-the "next look" in cars! This is a truly inspired 1950 Studebaker dynamically new in form and substance-styled ahead and engineered ahead for years to come. A breath-taking new Studebaker Champion in the low-price field-a value-packed new Studebaker Commander-in your choice of dreamlined sedans, coupes and convertibles! An ultra-luxurious special Land Cruiser sedan! Stop in and see these new 1950 Studebaker thrill cars. Studebaker's really rolling! Stude baker leads again with the "next look" in cars! NEW 1950 STUDEBAKER Styled aheadforyears to come! White sidewall tires and wheel discs optional at extra cost America likes this "next look" in interiors-Fabulously fine nylon cord upholstery, intro duced into motoring by Stude baker, is standard in the new regal de luxe Commander and in the 1950 Land Cruiser shown. America likes Studebaker gas economy-Higher compression Champion and Commander en gines of increased horsepower use gasoline very sparingly. Automatic overdrive transmis sion available at extra cost. America likes the Studebaker driving thrill-Every 1950 Studebaker handles with de lightful new light-touch ease rides so smoothly it almost com pletely abolishes travel fatigue. New coilspring front suspension. America likes Studebaker craftsmanship - Men of con science and competence, many of them members of father-and sonteams, buildsurvivingsound ness into every Studebaker. Studebaker, South Bend, Ind., U.S .A .