National Geographic : 2010 Mar
EARTHGRAINS GRAINTM WHEAT. BREAD. NOW WITH ECO- G 2010 EARTHGRAINS BAKING COMPANIES, INC. There's a lot of "eco" this and "eco" that these days. "Save Energy, " "Buy Green, " "Drive Less, " "Hug a Tree." Some of it is hard todo,butsomeofitis surprisingly easy. That's why we want to tell you about Eco-GrainTM wheat. THIS WHEAT COULD CHANGE THE WAY AMERICA FARMS. The average American uses 137 pounds of flour annually. It takes millions of acres to grow all the grain we require. Which is why Eco-GrainTM wheat is so smart. Thanks to a more sustainable farming approach, Eco-GrainTM farmers conserve natural resources and use less fertilizer. These are the sorts of environmentally responsible things the world needs more of. WHERE CAN YOU GET SOME OF THIS ECO-GRAINTM WHEAT? YOU ASK. Today, there are just a handful of family farms in Idaho that grow Eco-GrainTM wheat. And there's just one bread company baking with Eco-GrainTM wheat -- EarthGrains Baking Companies. Eco-GrainTM wheat currently accounts for 20% of the flour in our line of 100% Natural 24 oz. whole-grain breads, but as our sales grow, so will this percentage. A DELICIOUS WAY FOR YOU TO HELP THE ENVIRONMENT. The Eco-GrainTM movement is starting small, but with your help it won't stay that way. You see, if more wheat farmers see how well Eco-GrainTM wheat sells, they'll be more likely to grow it using these more sustainable farming methods. That's where you come in. Now, you're probably going to the store anyway, so why not do a good deed while you're at it? By simply buying our tasty and wholesome EarthGrains® bread, you're supporting a way of farming that needs all the support it can get. And you could do it the next time you run out to buy milk, trash bags or hummus. HELPING TO PRESERVE THE EARTH, ONE FIELD AT A TIME. At EarthGrains Baking Companies, we're committed to making a real difference --- one wheat field at a time. You can help, too --- one sandwich at a time. The impact on the environment from Eco-GrainTM wheat so far has been small, but with lots of farmers growing it, the impact could be very big. So, do the Earth a favor. Try a loaf of EarthGrains® bread and join the Eco-Grain movement at earthgrains.com EARTHGRAINS BREAD NOW HAS ECO-GRAINTM WHEAT. WHAT IN TARNATION IS ECO-GRAINTM WHEAT? Can your turkey sandwich help save the Earth? TM Idaho, an odd place for a revolution.