National Geographic : 1930 Oct
Giants out of the earth An Advertisement of the American Telephone and Telegraph Company No AGE but ours has seen so swift and com plete an application of natural forces to the doing of daily tasks. Man's leaping knowl edge . . . embodied in industrial plants and laboratories, airplanes and electric loco motives ... has won new power and freedom. Machines are the symbols of a new relation ship with nature. They are the servants of this civilization . . . helping men to extend the limits of their opportunities, to change the character of their life. Americans have been pre-eminent in this change, for in whatever they do they seek to utilize nature to the utmost. They have taken the power out of the earth and from the running streams. They have made it turn the wheels of their industry and move their products by rail and road. They have made color and variety out of chem istry. They have spun metal in slim wires to carry their voices anywhere with the speed of light . . and make neighbors of the scattered millions of America. Joining homes and work places, towns and distant cities, the Bell Telephone Sys tem has furnished a new communication for this new age. Forwarding the growth of the nation, giving better and more complete service in advance of the demand, its func tion has become the indispensable one of furnishing the means of social and business contacts in crowded cities and scattered villages over the length and breadth of a continent. The Bell System is constantly improv ing the scope, speed and accuracy of its service. Its work of contributing to the r4TED welfare and prosperity of American life goes on with increasing purpose and pace.