National Geographic : 1930 Oct
A New Service Plan Brings CADILLAC-LA SALLE Owners Unusual Benefits Complete Motor Car Care On a Liberal Contract Basis So sure is Cadillac of the uniform goodness and proved long life of every part of its cars that, for a relatively small yearly payment, your Cadillac dealer will take full charge of all service of every kind, including oils and greases. . . . This new, exclusively Cadillac plan removes the last barrier to complete understanding-that natural question which arises in the mind of everyone who buys a motor car: "Is this car all that it is claimed to be and, if not, is the dealer able and willing to make good to me?". . . Cadillac's Standard Service Contract and Cadillac's Owners' Service Policy, more eloquently than any words, say to the prospective buyer of a Cadillac or La Salle:. .. "These cars are right and a great organization stands behind them." CADILLAC MOTOR CAR COMPANY Division of General Motors Cadillac Standard Service Contract-Owner pays, in ad vance, predetermined price, standard throughout country. Dealer takes complete care of owner's service needs for 12,000 miles, or one year. Provides service while touring on same basis. Contract payment includes both labor and materials; also regular lubrication and inspec tion every 1000 miles, or once a month; and mechanical adjustments or repairs whenever necessary. Corrective work is anticipated-time and trouble saved. After the first contract has expired, a second contract is available for all Cadillac and La Salle owners. CadillacOwners' Service Policy-Forthose owners of Cad illac and La Salle cars who do not avail themselves of the benefits of the contract, the National Service Policy pro vides touring advantages and a calibre of service unique in the motor car industry.