National Geographic : 1930 Nov
Important Announcement Now-own the World's Most Famous Library in this New Edition of Matchless Beauty NEWVOLUMESIZE NEW ILLUSTRATIONS NEW PAPER- NEW BINDINGS NEW TYPE-larger -15% larger than -valuable aquatone strong-ivorywhite -beautiful-im- than in previous former editions -at- reproductions of world- -made especially posing--22-karat editions-perfectly tractive-convenient. famous masterpieces. for this edition. gold lettering, spaced and margined. HERE is an announcement of a price value never before equalled in the history of the Harvard Classics. This world-famous library now comes to you in the form of a beautiful private library set, de luxe in creation, new in every minute detail, yet at a price offer amazingly low. The type face, larger than any used in arle ditions, has been selected for its beauty and readability. The superb paper, made especially for this edition, will preserve its cream-white ness always, and will form a rich back ground for the crisp, black type. The volume size has been increased both in width and height, making a group of books of generous dimensions, charming in appearance, and pleasant and handy to hold and to read. Books of rare beauty The illustrations are thoroughly in keep ing with the excellence of the other new features. They are reproduced in an aquatone process which gives them a soft clearness not to be found in ordinary book illustration. And the bindings possess a majestic beauty, and are both imposing and inviting, with their glorious design of simple good taste. Surely here is a worthy setting for the books which have become a cultural influence impossible to calculate in human terms. It was Dr. Eliot, editor of these famous Harvard Classics, forty years president of Harvard University, who said, "Books are the most constant of friends, the wisest of counsellors and the most patient of teachers. It is a mistake to suppose that a great deal of leisure is necessary. A few min utes a day, devoted to good books, will make all the difference." Because he believed what he said, Dr. Eliot undertook the colossal labor of editing and arranging the 418 master pieces which make up this great work And today thousands of cultured families, in whose private libraries these fifty volumes have a place of honor, are ready to testify to the value of the Harvard Classics. Thousands more will own and cherish these books in the beautiful new edition. An unprecedented value Dr. Eliot said, "Do no expensive edition. Make t in the reach of the aver age family." Hiswishes have beenfaithfullyfol lowed. The most mod estfamilybudgets have comfortably absorbed DR. ELIOT'S FIVE-FOOT SHELF OF BOOKS (The Harvard Classics) t publish an he price with- the notably low price of these wonderful books. And now comes the new edition de luxe in form, beautiful and impos ing, but costing no more than the earlier, less pretentious editions! Yet if you examined these two sets side by side, the greatly added value pos sessed by the new edition would be strikingly and conclusively evident. Find out today full details about our wonderful price offer, by which you may have this great private library at considerably less than the cost per volume of the ordinary popular novel. Send for this FREE BOOK You need not decide now. But send immediately for the booklet which gives Dr. Eliot's plan of reading and which tells more in detail about the new edi tion. It is free, and it comes to you without any obliga tion. MAIL THIS COUPON NOW r~~ ------ - -- r P. F. Collier & Son Dist. Corp. I 250 Park Avenue, New York City I By mail, free, send me the booklet that od tells all about the new Home Library Edition of Dr. Eliot's Five-Foot Shelf of Books (the Harvard Classics). Also, please advise how I may secure the books by small I monthly payments. 8179-H (Mr. I NAM E Mrs................................. (Miss ADDE . .