National Geographic : 1931 Feb
\/zine, Holds 100,000-word lead supply The Balancene pencil-beautifultip; Propel brings relaa distinct reason why it is theed rever ex el writing nNon-corrosive guide tube aluminpush rod t and leadcarrier. Expelslead, noeiv iammins Solderless .Holdshen om. A. New Yricion Frnc absolutely firm Gold Filled tip and lead Malrinel g-~ suide Golf. Goeeno, N NoS A KGR. 7No. HTSC, u nPi F The Balance ° pencil-beautiful, rug ed, precise-is Sheaffer s alone Lay aside your old flat-top pencil and rest a Sheaffer's Balanceo pencil in your hand. You'll find that it rides your fingers seemingly without weight. Examine its mechanism-there is a distinct reason why it is the world's outstanding pencil. Wherever there is friction, Sheaffer uses non-corrosive Waspalumin, whose tensile strength is extraordinary and whose cost is several times the cost of materials used in ordinary pen cils. This is the reason why Sheaffer outlives-and outsells-all others. AT BETTER STORES EVERYWHERE The ONLY genuine Lifetimeo pen is Sheaffer's; do not be deceived i All pens are guaranteed against defect, but Sheaffer's Lifetimeo is guaranteed unconditionally 18 sticks. Special HB against everything excepting loss for your lifetime. Jade Green and Jet Black BlueCapLeads,blacker, Lifetime pens, $8.75; Ladies', $8.25. Marine Green and Black-and-Pearl De smoother. stronger, 15c. Luxe, $10; Ladies', $9.50. Petite Lifetimeo pens, $7 up. Pencils, $5. Others lower,. PENS-PENCILS-DESK SETS*SK W. A. Sheaffer Pen Company Fort Madison, Iowa, U. S. A. New York Chicago San Francisco W. A. Sheaffer Pen Co. of Canada, Ltd., 169-173 Fleet St.,Toronto.Ont. Wellington, N.Z . - Sydney, Australia * 52 Kingsway, London, Eng. 7 Blvd. Haussmann, Paris, France L oReg. U. S. Pat. Off. ) W.A.S. P. Co., 1931 Buy fresh, long-last ing Blue Cap Leads -ma ny colors-from \ - ~ ~ I- this case at dealers'