National Geographic : 1932 May
/L -i 8' F SHEAFFER'S LIFETIME REVUE SUNDAY AFTERNOON NBC Coast-to-Coast Blue Network More than 40 Stations StarringH. Leopold Spitalny Feathertouch Orchestra and the Two White Dots Eastern Daylight Time 4:30 Eastern Standard Time 3:30 Central Daylight Time 3:30 Central Standard Time 2:30 Mountain Standard Time 1:30 .Pacific Standard Time 12:30 the suspension test prove the riting ease of Feathertouch. W/Z1M2J/Lz-Amazinn Result of Two New Principles in Pen Makin Imagine a pen so smooth, so sen- Then Sheaffer plated the tip and This whit sitive, that it writes without even glazed the fluid channel (the hair- i s'iaenfie the pressure of its own weight! line slit at the tip of the point) \NLY enruine with quid platinum to provide Lifetime pen You can write with either side of wth liquid platinum to provide this double-purpose point - so reased-lihtnin response the Instant pen touches paper, that, in a single pen, you have a ' p t p . medium point for general writing purposes, and a fine point for ex tra fine figures. First,Sheaffer created theBalanceO design; streamlined for beauty, balanced to reduce hand fatigue. hne result is nSeaner s reather touch Lifetime 0-a pen that will delight you with its beauty,startle you with its unbelievable smooth ness and amaze you with its unique two-in-one feature. Ask anySheafferdealer todemonstrate. AT BETTER STORES EVERYWHERE Sheaffer's Lifetime ° Feathertouch pen is guaranteed unconditionally for hfe-even though a street car runs over it and the broken pieces are re turned to the factory a new pen will be sent without question. Distin guish between the ordinary guarantee and that of the genuine Lifetime 0 pen which is guaranteed against everything excepting loss. Sheaffer pens from $3; Sheaffer's Lifetime ° pens from $7.75; Feathertouch Lifetime ° pens from $8.75; Sheaffer's Autograph Lifetimeo pen, with your signature engraved on its 14-K solid gold band (serving for identification), $15. Pencils from $2.50. A S HEAFFE '. PERMANENT JET BLAC PENS-PENCILS-DESK SETS-SKRIP NEW SKRIP, SUCCESSOR TO INK- W. A. Sheaffer Pen Company . Fort Madison, Iowa, U. S . A. POCKET PEN Free-flowing non-cloggin. Dries And All Prinipal Cities of the World BASE FREE quicker on paper, slower on pen point. e .O. Useful base instantly converts Balance 0 pocket Writes black, stays black-makes all W.A. S.P. Co 198 pen and pencil for desk use, given free with pen penswrite better 4 oz c25 e 2 oz., 15c. .. . -and pencil sets, $5 and up. Demountable gold pens write better. 4 z., 25c; 2oz. 15c. columns are gift containers for pen and pencil.