National Geographic : 1932 May
S25,000 to settle this argument! Write a"blurb"!464 prizes this month THOSE are"blurbs," men-those words com ing out of Phil's and Mac's mouths. Read 'em over.Who do you side with-Phil or Mac? What's your choice-Palmolive or Colgate's? Write a"blurb"of your own-in your own words. Help Phil out-or help Mac out. Send in your boost for Colgate's OR Palmolive.We're putting up big money for the best"blurbs"sent to us. Get yours in! All over the country you'll find men like Phil and Mac. Millions boosting for Palmolive. Mil lions pulling for Colgate's. More men use these famous shaving creams than any other.They lead a field of 176 competing brands. Which side are you on? In one of the empty "blurb"spaces at the right (or on a separate sheet of paper) write your"blurb"in favor of Colgate's OR in favor of Palmolive-notboth. CONTEST RULES Mail your"blurb" with name and address to Contest Editors, Dept. J-5, P.O. Box 1133, Chicago, Ill. Residents of Canada, address: 64 Natalie Street, Toronto, 8. The prize money (totaling $25,000) is divided into 6 sets of monthly prizes (each set totaling $4200). At the end of each month prizes are awarded (see list above) for the best "blurbs"received during that month, as follows: Feb. 29 . $4200 Mar.31 . $4200 April 30 . $4200 May 31 . $4200 June 30 . $4200 July 31 . $4200 (Contest closes July 31, 1932) Come on you shavers-get in on this $25,000 argument Mac wants you Palmolive users to say your say. Phil says "Stick with me, you Colgate users." If you don't use either, start now and take a shot at this real money. Palmolive Users Contest is only open to residents of the United States and Canada. Employes ofthe manufacturers and their families are not eligible to compete. In event of a tie, each tying contestant will beawarded full amountofthe prize tied for. Decision of the judges shall be final. Some hints to help you win At the right are some facts about the world's two largest selling shaving creams -Colgate's and Palmolive. Here are some of the reasons why men prefer these famous shaving creams. Colgate Users PALMOLIVE 1. Multiplies itself in lather 250 times. 2. Softens the beard in one minute. 3. Maintains its creamy fullness for 10 minutes. 4. Fine after-effects due to olive oil content. COLGATE'S 1. Breaks up oil film that covers each hair. 2. Small bubbles soften each hair at the base of the beard. 3. Gives close, skin-line shave. 4. Gives lasting, 24-hour shave.