National Geographic : 1932 May
This much traveled FILMO - has taken 10,000,000 pictures... and it still "runs perfectly"... HERE'S one of the first Filmo Personal Movie Cameras ever built. Over eight years old. Filmed"Tom Jones" at Yale in 1927. Trav eled around the world. Spent two years in the Philippines - with no gentle treatment. 10,000,000 frames of movie film have passed its lens. "And," says its owner, S. WinstonChilds,Jr.,Norfolk, Conn., and New York City, "it still runs perfectly. May I heartily second themotto: No Filmo Has Ever Worn Out." No better traveling compan ion can be found than Filmo, the personal movie camera that gives professional results with amateur ease. Take it anywhere. It lends distinc tion at the smartest resorts. In the wildest of wilds, it asks no special consideration. A Bell & Howell professional sound camera "shoots" a wheat threshing scene for the Fox Film Co. Location, near Ferrara, Italy. Camera man, George Schneiderman. Bell & Howell's 25 years of experience in making the professional cameras preferred by leading producers has made Filmo a personal movie camera that assures you PROFESSIONAL RESULTS WITH AMATEUR EASE No better stay-at-home comrade exists, either. So simple is it that a child can operate it; so fine, that only the Bell & Howell professional cameras BELL equal it. You and your children will both find Filmo movie making a fascinating, health ful, character-building hobby. Traveling or at home, Filmo gives a deathless rec ord of the things you most want to remember and re-live ... the most interesting expe riences of outings and trips, the growth and development of your children, recreated at will on the screen in your home. Ask your Filmo dealer about this finest personal movie camera. Or write for the book: "What you see, you get." Filmo Cameras use Eastman Safety Film (16 mm.) in the yellow box, obtainable every where. Filmo Cameras and Projectors may be equipped (under license of Eastman Kodak Company) for Koda color movies infull color. Bell &Howell Co., 1804 Larchmont Ave., Chicago; New York, Hollywood, London (B&HCo., What You See You Get-With Filmo Ltd.) Est. 1907 .... ____ ______ - & HOWELL FILMO MADE BY THE WORLD'S LEADING MANUFACTURERS OF FINE PROFESSIONAL AND PERSONAL MOTION PICTURE EQUIPMENT The Pilmo 70-D, here pictured, is the master of all personal movie cameras. Three lens turrethead. Seven speeds. Variable viewfinder. In beautifulSesamee-locked Mayfair case, priced at $245 and up. Other Filmos as low as $92. Filmo Projectors, $150 and up.