National Geographic : 1932 Aug
TAKE SHEAFFER QUALITY BACK TO SCHOOL; THERE'S A SHEAFFER SET FOR EVERY PURSE Meet the Sheaffer Ensemble Set -new, commanding value of the writing world. Ability to create writing instru ments to meet the exacting de mands of school and business won for Sheaffer its position of leadership. To eliminate hand fatigue Sheaffer created Balance°design (an exclusive Sheaffer feature). Sheaffer originated the Lifetime ° guarantee, symbolized by the White Dot - assurance that first cost is last cost. Sheaffer's latest achievement is the platinum tipped, super-smooth Feather touch point that writes two ways. For school or business it is wise economy to select the best. A Sheaffer Feathertouch Lifetime, finest pen that money can buy, costs less than a penny per schoolday and is guaranteed for the rest of your life. See the extra-value school sets being offered by Sheaffer dealers right now. AT BETTER STORES EVERYWHERE SHEAFFER3 PENS-PENCILS-DESK SETS-SKRIP W. A . Sheaffer Pen Company * Fort Madison, Iowa, U. S. A. New York Office, 1b-22 East 34th Street Sheaffers Feathertouch is actually two And All Principal Cities of the World Pen-SKRIP, SUCCESSOR TO INK. Perma ffer's Feathertouch is actually two 0 Reg. U.S . Pat. Off. pens in one. You hold it in the reular WASP 193 nent or Washable. 2oz., 15c; 4-oz., 25c. way for ordinary writing; for fine writ- Pencil-SKRIP. SUCCESSOR TO LEADS. ing turn it over, write on back of point. - Eighteen full-sized sticks. 15c.