National Geographic : 1933 Dec
, you SHOULD im aout ... ie/rme cc'm "ITHY TALK about such VV things now?". . . "I don't like to think about funer als" ... "What do I care about caskets?" . .. "The subject is distasteful to me" ... We hear many such com ments. We also hear of many distressing experiences resulting from this "let's-not-discuss-it now" attitude. Let's face the facts frankly. When death occurs, a casket must be purchased. It will be selected in one of three ways from the funeral director's cata logue, from his showroom, or, with his help, from a manufac turer's showroom. Any of these methods can be entirely satisfactory. The im portant thing is to get the casket most suitable to your needs at the price you wish to pay-and to be sure that you are getting your money's worth. Caskets are made of wood or of metal. They are produced by many manufacturers, in many grades, at many prices, in hun dreds of designs and finishes. Some beautifully designed and finely made may be moderate in price. Others constructed poorly, cheaply finished, are costly at any price. For you, a layman, it will be hard to tell the difference. Poor quality can be disguised. But if you will remember that every casket carrying the National Trade-mark is guaranteed by a maker known and trusted for more than fifty years, and if you will insist on seeing this trade- mark, you cannot go wrong. NATIONAL CASKETS cost no more. Funeral directors every where can supply them. If your funeral director does not have just the NATIONAL CASKET you want at the price you wish to pay, he can easily get it. Our booklet, Funeral Facts, will tell you in detail a great many other things you should know about the planning of funeral arrangements. We shall be glad to send you a copy if you will write Dept. N-12, 60 Massachusetts Avenue, Boston, Massachusetts. NATIONAL/ COMPANY, INc. DISPLAY ROOMS IN THIRTY CITIES A NationalSolid Cypress Design. Lac quer Finish. Ask your funeraldirectorto point out the National Trade mark on the casket you buy.