National Geographic : 1934 Jul
The Equitable looks back 75 years ... and 75 years ahead! Not For a Day, But ForAll Time The Equitable was founded in 1859-Three Quarters of a Century ago. Conditions of living have changed in these 75 years. Even greater changes may occur during the next 75 years. But whatever the future customs of our people, life will always be uncertain for the individual. Support will be required for dependents, as well as provi sion for the needs of old age. During the last 75 years The Equitable has paid more than Three Billion Two Hundred Million Dollars to policyholders and benefi ciaries. It now has in force over 1,600,000 policies for more than Six Billions of Insur ance. During the next 75 years the payments provided for under these existing policies will also have been made-to aid stricken families, to keep children in school, sustain people in old age and prevent poverty. Concurrently many additional Billions of insurance will have been issued for similar beneficent purposes. Thus, while generations come and go, The Equitable Life Assurance Society stays and pays. FAIR - JUST SECURITY - PEACE OF MIND Thomas I. Parkinson, President 393 Seventh Ave., New York, N. Y.