National Geographic : 1935 Oct
(Above) The DIXON. 17 jewels. 10K filled gold, white or natural yellow. $37.50. (With applied gold numeral dial, $40.) LET US SEE what Hamilton offers in a watch at $37.50 ... Above all, you know that here is a watch you can TRUST. Hamilton's reputation will never be risked to meet a price. Moreover, Hamilton enjoys the latest pre cision methods in the watch industry- such as the Time-Microscope*, an invention used exclusively in timing and protecting the accuracy of Hamiltons. No Hamilton has less than 17 fine jewels. No Hamilton is cased in anything less than the highest quality plat inum, solid gold, or filled gold. See our new watches at $37.50 as well as the others at higher prices at your jeweler's. Illustrated folder sent upon request. * Reg. U. S. Pat. Off. FREE TO WOMEN: How necessary to a woman is an accurate watch? Emily Post, leading authority on etiquette, answers this question in a new little book, "Time Etiquette." You may have a FREE copy upon request. Write Hamilton Watch Company, 882 Columbia Ave., Lancaster, Penna. (Left to right) BEATRICE. 17 jewels. 10K filled chain, $55. DEVON. 17 jewels. 14K filled nat- black enamel dial, $50. With applied gold numer gold, white or natural yellow. $37.50. FAIR- ural yellow gold only. With leather strap, $45. aldial,$52.50. PRESCOTT. 17jewels. 14K filled MONT.17jewels.14Kfilledgold,whiteornatural NELSON. 17 jewels. 14K filled natural yellow natural yellow gold only. Applied gold marker yellow. Cord (shown), $52.50. With filled gold gold only. Case curved to fit the wrist. Withinlaid dial, $45. Other Hamiltons, $37.50 to $1000.