National Geographic : 1936 Mar
hips ape "Shipshape" is an English word, with no equivalent in any foreign tongue. It comes down from sailing days when the rigging of Britain's ships first sang in Atlantic winds. Even then it meant more to a seaman than orderliness and cleanliness. It meant soundness in every part ... master mariners on the poop, and a crew alert to do their bidding . . . the honor of Britain on the seas! Aboard Cunard White Star liners today, the word has become a casual symbol, a homely understatement of the British tradition. To the officers on the bridge it recalls the pride and prestige that have been won through centuries of sail and steam. But it is also familiar to those who serve you personally. It helps to explain why your steward or stewardess is so much more apt in divining your desires... why even the gardener can make flowers bloom so profusely, in foyers far from the soil of England. They only do a "shipshape" job, so they might say .. but the implications of that word are vast and glorious. Heirto the same traditionsof ease and fine living... "shipshape", with all that word's connotations.. the new super-liner"QUEENMARY" will have specialprovi sionsfor such small but graciousdetails as flowers. Her modern conservatorywill supply shrubsand bouquetsto embellish every vast vista of her 9 passenger decks. SThe "QUEEN MARY" will make her maiden , 6 voyagefrom EnglandMay 27... her first S sailingfrom New York June 5. TO FRANCE AND ENGLAND FIRST CLASS CABIN Next Sailings: AquitaniaMarch Next Sailings: Samaria March 11 and 27... BerengariaMarch 14. .. Ascania March 19 .. . 18 and April 3... $216 up. Antonia March 20 ... $126 up. TOURIST CLASS in all ships, $104 and up; THIRD CLASS from $82. Cunard White Star's famous Sunshine Cruises, 6 to 18 days, include 8 sailings in March and early April. Transatlantic passage or any cruise "-cP' available on the Cunard White Star Deferred Payment Plan... an exclu p sive feature. Book through your local agent or Cunard White Star Line, e 25 Broadway and 638 Fifth Ave., N. Y ., and in other principal cities.