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National Geographic : 1936 Aug
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Lry l tM QUAKi 10:39 Keeping an eye on split seconds during an actual "March of Time" broadcast WHY EVERY SECOND IS NUMBERED WHEN "TIME MARCHES ON"I (Top to Bottom) MARTHA. 17 jewels. 14K gold filled, in either white or natural yellow. With silk cord, $47.50. With smart gold filled chain bracelet, $50. RANDOLPH. 17 jewels. 10K gold filled, natural yellow only. Applied gold numeral dial. $40. With two-tone black numeral dial, $37.50. NORFOLK. Handsome new strap watch with smart four-figure dial. Modestly priced. 17 jew els. 10K gold filled, natural yellow only. $40. Other Hamiltons, $37.50 to $1000. "rHaE March of Time" is on T the air! First, a thrilling scene from a collision at sea four minutes and ten seconds for this. Now a dramatic debate in the English House of Commons- three minutes,fifty seconds. Every second is vital-for at 10:39 the report of a Far Eastern earth quake is scheduled! Time is the very essence of"The March of Time"-of every radio program. In fact, wherever in to day's world accurate time is im portant, there you will find a Hamilton. The radio director in the control room, the pilot guid- ing the giant transport plane, the engineer of the streamlined ex press-all of them keep one eye on their trustworthy Hamiltons. Remember that every Hamilton is cased in the highest quality platinum, solid gold or gold filled; that every Hamilton contains 17 or more fine jewels. How about that watch you're wearing today? Is it dependably accurate-a smart accessory? If not, see the Hamiltons your jeweler is display ing, or write for our illustrated folder. Hamilton Watch Company, 882 Columbia Ave., Lancaster, Pennsylvania. I&t * HAMILTONI
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