National Geographic : 1936 Oct
FOR Com/ele SAFETY YOU NEED THE TIRE WITH ALL THESE FEATURES Quick Stopping... Original Blowout Protection Softer, Easier Riding Quick Stopping I' Skidding accidents don't happen just on wet pave ments. Every day fatal accidents occur because of failure to stop a car quickly enough even on dry roads. Today's high speed cars and constant traffic hazards demand a tire that will hold on any road, in any weather. Remember: your brakes stop your wheels but your tires stop your car. Based on standards set by the National Safety Council for stopping on dry pavements, the new General Dual 10 stops quicker at 60 in the rain than ordinary tires stop at 50 in dry weather. Stopping ability like that means super-safety in any emergency. Original Blowout Protection For twenty years General has pioneered in the development of lower air pressure. General's patented principle requires 20% to 30% less air pressure than ordinary tires. The whole tire is softer and more flexible-all plies are full floating -there are no short "breaker strips"-no points of extra strain and extra heat to weaken the car cass. Softer yet stronger, patented Generals ac tually absorb road blows that would normally damage a tire. All combined, it means maximum blowout protection that has been proved on millions of cars for over five years. Softer, Easier Riding , Obviously, General's low pressure means much greater riding comfort. But General has gone even farther. By patented design the tire carcass itself is softer and "gives" through out - and the flexible ribbons of rubber in the exclusive new tread contribute greatly to an entirely new kind of ride. Road shocks are ab sorbed in the tire and are not transmitted to the car. This prolongs car life and reduces repairs. A few minutes spent in a car equipped with General Dual 10s is all that is necessary to learn what a difference Dual 10s make. THE GENERAL TIRE & RUBBER CO., Akron, O. In Canada-The General Tire andRubber Company of Canada,Ltd., Toronto, Ontario Copyright 1936, General Tire & Rubber Co., Akron, 0. RUNS LIKE THIS ... No wrinkle when running. Silent, smooth riding. Easy steering. Slow, even wear. No slip or sway on sharp turns. IT'S THE that ends skid swerves i and tail spins! Worm's eye view of Dual 10 tread tuh gs STOPS LIKE THIS Whenyou apply the brakes it wrinkles into squeegee action.Sweeps a clean path. St- tc, , -iL htiitt k THE NErag nsracs GENERAL i yffff0 .111,/I/1 llllldl llll Ill Ill) llI.II ,,KU.