National Geographic : 1937 Mar
in the year ... the sul PETER LORILLARD'S original ledger, kept in his own hand until 1806, is still one of the highly prized "assets" of the business he founded. One yellowed page records the terms by which Peter's brother George was taken into partnership-April 9th, 1786. That year was in a "post-war depression." But the Lorillard brothers survived it, and many others to come, by a simple policy which their company has never forsaken . . ."Give our customers more value for their money than the same price will purchase elsewhere." Typical of that policy today, me ofLf is Briggs Pipe Mixture . . . a blend of Nature's choicest pipe tobaccos, mellowed by four full years of aging in wood, and ex pertly cured for cool, smooth smoking. It has been proved that8outof10menwhotry Briggs, stay with it permanent ly. They find that Briggs de livers "more value for their money than the same price will purchase elsewhere." Have you tried Briggs? Judge it by taste, not price. A rich tobacco, of which Peter Loril lard would have been proud. P. LORILLARD COMPANY, Inc. (Established 1760) 539.0.9" S Copyright, 1937, by P. Lorillard Co., Inc. 1 cat all tobacconists.