National Geographic : 1937 Mar
WELCOME YOU TO SPRINGTIME ' ilM i PRING enters Europe through South ( ern Italy... and lingers long before penetrating North of the Alps. Therefore to enjoy both Springtime and Italy at their best . . . visit the golden peninsula in March, April or May. More and more travelers are doing this each year ... enjoying the Bay of Naples in its early Springtime radiance! . . . pushing on to Rome through green wheatfields .. . motoring from hill-town to hill-town "with the top down" . . . exploring Florence's treasures . . . feed ing the pigeons and threading the canals of Venice . . . viewing Milan's ghost white cathedral by soft Spring moonlight S. . sailing the Lakes ... or sun-tanning on one of Italy's delightful Rivieras! This Spring, Italy is more than ever ready to welcome you-with railway fares reduced amazingly (as much as 70%)-with de luxe hotels providing choice rooms-with-bath and three meals a day at unprecedented low rates-and with the lira recently reduced to about 19 for the dollar (40% more for your money than last season) and new Tourist Lira Letters-of-Credit and Tourist Checks available at a further saving. You are urged to write to our nearest office for the amazing story of Italy's beauty in Spring and full details concerning economical European itineraries. WHEREVER you wish to go in Italy, no matter HOW you wish to travel, the American Express will make your trip comfortable, convenient and most economical. We maintain complete offices and travel staffs in the principal Italian cities to reduce the cares and de tails of travel to an unseen routine ... cutting corners on expenses but never "economizing" on personal comforts or sightseeing activities. Complete Spring Tours visiting Naples, Pompeii, Amalfi, Sorrento, Capri, Rome, Orvieto, Assisi, Perugia, Siena, Florence, Venice, Milan, Lake Como, Lake Lugano, Lake Maggiore . .. can be made in as short a time as 25 days. Itin eraries may be arranged to suit your in dividual wishes, either shorter or longer, including other European countries if you desire. Costs vary according to type of service selected and class of accommodations required. AMERICAN EXPRESS Offices in Atlanta, Baltimore, Boston, Buffalo, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Kansas City, Los Angeles, Miami, Milwaukee, Minneapolis, Montreal, Newark, New Orleans, New York, Philadelphia, Pittsburgh, Portland, St. Louis, Salt Lake City, San Francisco, Seattle, Toronto and Washington and in principal cities throughout the world. American Express Travel Service also available through your own TRAVEL AGENT.