National Geographic : 1937 Apr
FIGURES BY ROCKWELLKENT-PAINTING BYCARL BROEMEL © 1937 THE SHERWIN-WILLIAMSCO. Briefly the answer-SWP goes steps further to give home owners every thing they want in a fine house paint! There's beauty . . . smoothness and richness of finish . . SWP has it plus. Its white is whiter . . . its colors brighter, more permanent. There's protection, complete . . . lasting-SWP has a tougher film of unequalled durability. And there's economy . . . SWP covers more surface per gallon and covers it better. Further, it's quicker, easier to apply .. cuts painting time and labor. And its washability can save you at least one repainting! Chance had nothing to do with these superiorities of SWP. They were produced by the research, ingenuity and resources of the world's largest makers of paint and var- nish. Ask your neighborhood Sherwin-Williams dealers for "The Truth About House Paint" booklet for the full story of SWP value. "All you need to know about paint is Sherwin-Williams." And city, town or hamlet, the famous Sherwin-Williams "Cover-the-earth" symbol is "paint headquarters." There you will find a Sherwin-Williams dealer eager to help and serve you. A new edition of the famous Home Decorator. Every page in colors Exteriors, room plans and color schemes of America's leading model homes. For your free copy see your neighborhood S-W dealer... or write The Sherwin-Williams Co., Dept. R-21, Cleveland, Ohio. SHERWIN- W ,LIAMS PAINTS "ALL YOU NEED TO KNOW ABOUT PAINT"