National Geographic : 1937 May
NO USE, MISS SucJ-e No matter how hard you brush, your teeth won't really sparkle unless you use the right tooth paste. «* .. ' 1; ... * ' ^^ - KW- . BECAUSE BECAUSE Of IRIUM' * instead af sell UF. IRjUM. ' EtC n AUSO massage. st \ ltes gum • t ^ - "I PEPSODENT TOOTH PASTE IRIUM The modern way to remove film and win flashing new luster on teeth * Attention Scrub-Hards! A thrilling dental discovery now makes your brushing thoroughly effective! It steps up the cleaning power of tooth paste-re moves dingy film and helps polish your teeth to a sparkling luster you never thought possible! IRIUM-the new ingredient contained only in Pepsodent-obsoletes the harsh abrasion of older methods-provides a smooth, gentle washing action that speedily loosens clinging film and floats it away like magic. Now proper brush ing gets results-inteeth that shine with natural brilliance. Completes the formula for beautiful teeth Proper brushing is only half the for mula for beautiful teeth. The other half is Pepsodent Tooth Paste contain ing IRIUM. This modern dentifrice cleans and polishes enamel surfaces in a way that shows up old-fashioned methods. Your teeth will stay bright and feel clean much longer after using Pepsodent Tooth Paste containing IRIUM. Try it today! THENEWHIGHPoMSH EdbS p-**-* All Pepsodent now on sale contains IRIUM.