National Geographic : 1937 Jul
THE MALAGASY, THE SIKIDY, AND THE FADITRA THE MALAGASY, as the natives of Madagascar are called, have an interesting method of coping with misfortune. When a Malagasy's happiness and prosperity are threatened by evil forces, he calls for a group of magicians known as the Sikidy. By performing certain rites, they take over the evil and transfer it to a faditra, or fetish. The faditra is charged to take the evil away forever. And that's all there is to it. This belief in the transference of evil, super stitious as it may be, is very common among primi tive people. But in more advanced civilizations, practical methods of transferring evils have actu ally been devised. For instance when an automobile accident occurs, many evils threaten your happiness and prosper ity-claims, lawsuits, endless difficulties. So you call on a group of men who may not be magicians, but are wizards when it comes to taking over your accident worries. They transfer them to the insur ance company-and your troubles are banished forever. Who are these men? They are the experts whose services you get when you insure your car in The Travelers-the agent who handles your insurance, the claim investigator, and the claim adjuster. Because The Travelers has thousands of agents everywhere, and hundreds of claim investigators and adjusters strategically located throughout the United States and Canada, you get prompt service no matter when or where an accident occurs. Moral: Insure in The Travelers. The Travelers Insurance Company, The Travelers Indemnity Com pany, The Travelers Fire Insurance Company, Hartford, Connecticut.