National Geographic : 1937 Aug
THERE'S NOT AN OUNCE OF RECLAIMED RUBBER IN THE GENERAL TIRE... A ASO n JLTO CHANGE-OVER NOW Only the best, fresh, plantation grown rubber is used in the manu facture of the General Tire. And there's a big difference between fresh, resilient rubber and reclaimed rubber made from tires that have run out their span of life. Using only the best is the reason General keeps its position as America's Top Quality tire, year after year. The General Dual 10 is the fin est tire in quality and safety that we know how to build yet it costs less than a cent a day more to buy it. If you are buying a new car, the General Tire dealer has a change over plan that allows full value for the regular tires that come on your car in exchange for Generals. The balance can be spread over easy payments to suit your convenience. The change-over plan also makes full allowance for all the unused tire mileage on your present car with equally convenient arrange ments for paying the balance. See the General Tire dealer and find out how little it costs to be safe instead of sorry for ever after. The General Tire & Rubber Co. Akron, Ohio In Canada: The General Tire and Rubber Co. of Canada, Ltd., Toronto FREE BOO KLET, "Instructions to Prevent Skidding," fully illustrated, will be sent on request. * When you apply the brakes flexible ribbons of rubber wrinkle into squee gee-like action-provide positive trac tion on any road, wet or dry. Stops without side swerve or tail spin. T HE GENERAL 10 @ 1937. The General Tire & Rubber Co., Akron, O.