National Geographic : 1937 Nov
"THEY CAN THANK t t, tLfl'Ut4tLFOR MY CHANGE-OVER TO GENERAL DUAL 10's" Today more new car buyers change-over to Generals than to any other make. These people realize that the slight additional cost is a small price to pay for protection that saves life. The General Dual 10 will stop a car quicker at sixty in the rain than you are accustomed to stop at 50 in dry weather. General's Top Quality repre sents a greater value for your dollar. For instance there is not an ounce of reclaimed rubber used in the manufac ture of General Tires. Only fresh, plantation grown rub ber goes into Generals. That, coupled with General's patented low pressure con struction, means longer life, . safer traction and luxurious easy riding comfort. Let the General Tire dealer explain the attractive change-over plan. Full allowance for the regular tires that come on your new car or full allowance for all the unused tire mile age on your present car. The General Tire & Rubber Co. Akron, Ohio In Canada:The General Tire and Rub ber Co. of Canada, Ltd., Toronto FREE BOOKLET, "Instructions to Pre vent Skidding," fully illustrated, will be sent on request. * When you apply the brakes flexible ribbons ofrubber wrinkle into squee gee-like action-provide positive trac tion on any road, wet or dry. Stops without side swerve or tailspin. THE GENERAJC 10 © 1937, The General Tire & Rubber Co., Akron, O.