National Geographic : 1937 Nov
Willard Batteries Give Protection to Millions "My Willard saves me money because it lasts longer, needs less recharging -and doesn't let me down." "I must be on time at the division point where I take over the throttle of the Limited ... and the only way of getting there is by my automobile. "I can't afford uncertain starting. I bought one bargain battery that 'looked just as good.' One was enough. But now, with my Willard I get to work, and home again-on time. It starts my car in all kinds of weather. It hasn't needed a recharge in the two years I've had it. And its long life, dependable service, and freedom from trouble make it cost less to own." * * * You get the extra protection of a Willard without spending any more money. The price of today's Willard is no higher than that of many ordinary batteries- and actual figures from owners' service records prove that Willards Cost Less to Own. Buy your next battery from the nearest of the 42,000 Willard dealers that cover the nation. They are equipped to protect you against constant recharging and costly repairs. Play safe - buy a Willard. WILLARD STORAGE BATTERY COMPANY Cleveland * Los Angeles * Toronto, Canada dTo Own Because they .. Last longer.. Crank faster.. Don't let you down!