National Geographic : 1937 Dec
For Beautiful FULL-COLOR or Black-and-White MOVIES MOVIE CAMERA SAS LITTLE AS S11 DOWN Thousands of gifts in one . .. ideal vaca tions, breath-taking beauties of nature, joyous house parties, glimpses of friends, the high spots of life recorded in action to relive at will... all this you give to a friend, a loved one, or yourself with a Filmo movie camera. To make good movies, you must have a good camera. That's why the Filmo is made with the same 10,000th-of-an-inch preci sion as the famous Bell & Howell Holly wood professional equipment. Yet Filmo is easy to use. The film literally drops into place. The lens requires no focusing. The subject is seen clearly through the spy glass viewfinder, and what you see, you get. BELL & WWWT Filmo uses the inexpensive 8 millimeter film, reducing movie cost to the still-pic ture level. Palm size, Filmo slips into a pocket or handbag; is the world's smallest, handiest quality movie camera. It will make slow motion movies, too, and animated draw ings, maps, and titles. Its F 3.5 lens is capable of fine color or black-and-white movies indoors as well as out, without extra gadgets. Only $55-time payments if you wish. Other Filmo models from $65 to $1155, at camera stores everywhere. Bell & Howell Company, Chicago, New York, Hollywood, London. Establishedl907. INTERESTING BOOK: How easily and economically the most inexperienced can have theater-quality movies is told in "How to Make Inexpensive Personal Movies." Mail the coupon. . I~ t Chicago, 1 rend me the book.-" I Please sen e--- I Name-e ------ -- -- --- ----- 1 Address ------ i| it--f~h....