National Geographic : 1938 Jan
YOUR NEW RIDE IS WAITING STARTLINGLY handsome,, longer, larger, roomier, the LINCOLN-ZEPHYR Of 1938 is waiting to be your new ride. A trip downtown will convince you that here is a new rhythm of motoring. A trip across the continent would demonstrate that it is also a tireless rhythm! This balanced car refuses to take count of miles or hours. In closed models, body and frame are welded into a single, rigid framework-a steel unit to which are welded steel top, sides and floor; a strong structure and a safe one. Within this house of steel, passenger weight is carried "amidships." A rough road seems an optical illusion. Long roads, also, seem not to exist. The V-type 12-cylinder engine, through all gears and under all conditions, sweeps distance aside. It places at the driver's command flexible power that makes driving easier and quicker with out the necessity of high top speed. Designed by Lincoln, built to Lincoln standards of precision, the LINCOLN ZEPHYR engine has proved its economy to more than 45,000 present users. It gives 14 to 18 miles to the gallon under all travel conditions. The 1938 engine is even smoother and more silent. Your new ride is waiting! Choose from six body types, including the new Convertible Sedan and Convertible Coupe. Lincoln Motor Company, build ers of Lincoln and Lincoln Zephyr V-12 motor cars.