National Geographic : 1938 Feb
AN ADVERTISEMENT OF THE WESTINGHOUSE ELECTRIC & MFG. CO. * PITTSBURGH, PA. Fitting them to the world's work is a man-size job FOR a thing so important to modern life, an electric motor is an amazingly simple device. Just a few pieces of steel and iron, wound with coils of wire. Any bright boy can fol low instructions and make one that will run. Yet the most romantic story ever told could be written about the electric motor. It runs practically every mechanical device in use today. It turns the wheels of industry - carries people to work from the sub urbs to the topmost floors of tall buildings. The daily lives even the livelihood - of most of us depend in some way upon it. The job of fitting electric motors to the world's work is an exacting one. What makes it complicated is that every task, to be done efficiently, re quires a certain kind of motor. Westinghouse, for example, offers over 20,000 different types, sizes and ratings. If none of these is exactly what is need ed, a special model will be built to order. The electric motor is "bread and butter" to Westinghouse -and to just about everyone else. Fully conscious of its re sponsibility, Westinghouse re search continues each year to seek improvement in motor design - so that the world's work may be done better, fast er, and at less cost. @ Westinghouse "Mention the Geographic-It identifies you."