National Geographic : 1938 Mar
Only Certified lamps of *1E-eS Specifications meet this Challenge In millions of homes young and old are now getting more out of life .. thanks to beautiful I.E . S. Better Sight Lamps. There's a real lift in their smooth, bountiful lighting. Eyes are at work every waking hour. They need the pro tection of these certifiedlamps to relieve eyestrain and fatigue..and to make seeing easy. Why not let your family enjoy their benefits? WHY THEY PROTECT EYESIGHT Certified I. E . S. Better Sight Lamps (specifications by the *Il luminating Engineering Society primarily to save eyesight) are built to 54 rigid requirements which insure sight-saving light ing, sound construction, and electrical safety. They give several times as much light as ordinary lamps. There is no glare. The light is properly diffused and distributed to give protection to precious eyesight. WHAT CERTIFICATION MEANS The Certification Tag issued by Electrical Testing Laboratories, after exacting tests, insures strict compliance with all specifica tions. No other lamps give you this assurance. Look for this tag (A) Diffusing bowl softens the light and reduces glare. (B) Diffusing shields on indi vidual lights also prevent glare. (C) White inner lining of shade reflects more light than ordinary lamp shades. when you buy, and when lamps are delivered to your home, whether you buy from your lighting com pany, department, furniture, electrical or hardware store. Send for free booklet, "Light Condition Your Home." Address I. E . S. Better Sight Lamp Makers, "Mention8 Keith Bldg., Cleveland, Ohio "Mention the Geographic-It identifies you."