National Geographic : 1938 Jul
THE ARMADILLO (Dasypus novemcinctus) THE armadillo isn't much of a fighter, but he is one of nature's best examples of defensive protection. When he is attacked, he rolls himself up in a ball, exposing only his tough, bony, armor-like shell. Or he burrows into the earth with remark able rapidity and defies all attempts to dislodge him. We believe the armadillo's strategy of protect ing himself is sound strategy for the average man to follow in the struggle for economic survival. In other words, a good defense is usually the best way to conquer financial hazards. And we believe the best defense against financial hazards today is life insurance, planned with the help of an experienced insurance counselor. Moral: Insure in The Travelers. All forms of Insurance. The Travelers Insurance Company, The Travelers Indemnity Company, The Travelers Fire Insurance Company, Hartford, Connecticut.