National Geographic : 1938 Aug
i&THREEWAY& TRY the new Hamilton "Contour" on the back of your wrist. Smart, eh ? Or, if it's your pleasure, wear it on the front of your wrist. Now for a surprise. Try the "Contour" on the side of your wrist. Just fits there too, doesn't it? There, gentlemen, is something really new. You've seen ONE-WAY watches before - back, front or side. But never a THREE-WAY watch. Naturally, it's exclusive with Hamilton. How is it done? exclusive withHamilton.Howis it done? CONTOUR. Hamilton's new three-way watch-back, Two ingeniously jointed endpieces connect front or side of the wrist-a new idea in watch making the case with the strap. Thanks to this self- made possible by clever case design. 17 jewels. 14K adjustable feature, the "Contour" will lie gold filled, yellow only. Applied gold numerals. $52.50 smoothly flat on the back or the front of your wrist-or, if you prefer, hug the side as though molded to it. This new Hamilton may be seen at your jeweler's after August 20th. All Hamiltons have 17 or more fine jewels, precious metal cases. $37.50 to $5,000. Write for folder. Hamilton Watch Co., 882 Columbia Ave., Lancaster, Penna. "Mention the Geographic-It identifies you."