National Geographic : 1938 Oct
6/7 1 da1 Woie unwittingly contribute to eye defects by neglecting lighting Every child needs an I. E. S. Lamp to help guard against eye defects that afflict 2 school children out of ten. See that your children enjoy the benefits of Light Conditioning with I. E. S. Better Sight Lamps. This tag on an I. E. S.* lamp chal lenges all other lamps to match it in sight-saving lighting, electri cal safety, and sound value. THEI.E*S BETTERSIGHTLAMP... COMPLETE LIGHTCONDITIONING UNIT Showing diffusing bowl that soft ens the light, and specially treated inside shade lining... two reasons why I. E. S . Lamps give much more glareless light than ordinary lamps. * Illuminating Engineering Society specifica tions,certified by ElectricalTesting Laboratories. Protect eyes with I*E S Better Sight lamps * Perhaps you can't see much difference between this room and any other room. But there is a big difference. It is Light Condi tioned with I. E . S . Better Sight Lamps to provide sight-saving lighting for every occupant. Give your family this protection. A GOOD RULE for eye-comfort in card- Grandfather and Buddy both enjoy the playing. Use an I. E. S. Better Sight Lamp. smooth, glareless lighting of this three It helps all players see easily, adds more light I.E .S. Lamp. You need one in your enjoyment to the game. The lamp shown home to help protect the eyes of young has a swivel extension arm. and old. Sendfor free booklet "Light Condition Your Home." I. E. S. Better Sight Lamp Makers, 2112 Keith Building, Cleveland, Ohio "Mention the Geographic-It identifies you."